History of World’s Oldest Mascot: Michelin Man | DIStory Dan Evolution Ep. 83

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The world’s oldest branded character, the Michelin Man aka Bibendum has been with us for over 100 years. What you might not know is that he started off as an aristocrat that encouraged drinking, literally. It’s what his name means. To drink. Like… What?? His tire built body has morphed and changed over the years from horrifying to cuddly, cigar smoking drunk to a puppy owner. This is one wild ride.

00:00 - Brief History Of The Inflatable Bike Tire
01:56 - A Tire Mascot Is Born: Bibendum
04:04 - Michelin Man's Early Exposition Life
05:06 - The First Michelin Man Mascot Costumes
07:28 - The Michelin Family Man
09:30 - Inflatable Michelin Man Puppets?
11:25 - Michelin X Tire Changes The World
14:00 - 70's Michelin Man Is Rad
14:35 - The Michelin Baby Was Weird
15:39 - 90's Revamp Gets Inflated!
17:36 - Bubble The Tire Dog
18:30 - New Inflatable Costumes Rise Up
21:26 - Sponsor (SquareSpace)
22:55 - Outro & You Rock!

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Edited by Kenny Johnson

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