Helena Crevar: Creating her Personal Brand, How to Avoid Burnout and Learning from Losing

Описание: Superstar competitor Helena Crevar is known as much for her distinctive look as she is for her incredible jiu-jitsu skills. In this interview Helena talks about her competition mindset, how she manages her personal brand, avoiding burnout, what she learns from (very occasionally) losing, and her plans for the future.

Apologies for any background noise - this interview was done in a hotel lobby in Abu Dhabi 24 hours out from her superfight on ADXC 11.

Episode 10 of @UnknownPressures is out now on YouTube, Apple Podcasts, Spotify and everywhere else.

Unknown Pressures is a jiu-jitsu podcast brought to you by two long-time industry insiders: Matt Benyon, the co-founder of Scramble and Polaris, and Hywel Teague, jiu-jitsu / grappling commentator and analyst.

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0:00 Crocs are the ultimate jiu-jitsu footwear
0:38 How Helena balances travelling and training
4:08 An insight into Helena's incredible mindset
7:37 How Helena deals with nerves
8:57 Why Helena competes as much as possible
10:33 Why Helena struggles to find opponents
11:43 How Helena handles losing and learns from the experience
14:47 The techniques Helena's working on to improve
16:14 Helena's motivation to compete: money or titles?
18:12 Helena never had pushy parents
18:51 How Helena avoids burnout
21:00 Does Helena design her own outfits?
22:03 How Helena makes money in BJJ
23:07 Helena's advice on creating a personal brand
24:42 Her plans for the future after competing
26:09 The titles Helena wants to win the most
27:06 Would Helena compete in UFC BJJ?
27:48 How she plans to become P4P no1. in the world
28:59 Who helps her the most with her jiu-jitsu?
30:23 What's next for Helena Crevar?