Grow with Purpose: How to Build a Marketing Engine That Lasts

Описание: In today’s fast-moving market, growth doesn’t happen by accident—it happens by design. From defining your brand’s core identity to building a marketing engine that drives measurable results, early-stage founders need more than good instincts— they need a strategy that evolves with their business and delivers at every stage of growth.

The Nasdaq Center is thrilled to be joined by Genesis A. Emery-Foley, Founder and CMO at The Blueprint Haus Agency, for a session for founders and startup teams ready to scale their marketing efforts with clarity and confidence. This session will walk you through the essential components of a growth-driven marketing framework—starting with brand clarity and positioning, all the way through funnel design, performance analytics, and scalable execution. Whether you're launching your first product or scaling up, you'll walk away with a full-funnel view of what sustainable marketing looks like in a startup environment!

Key Takeaways:
Learn how to clarify your brand identity, define your UVP, understand your customer, and position yourself in a crowded market.
Create integrated marketing funnels aligned to your customer journey—from awareness to advocacy.
Use storytelling, thought leadership, and social proof to inspire trust and accelerate growth. 
Track key performance metrics like CAC, LTV, and ROI to optimize your campaigns and make informed decisions.
Discover how to prioritize spend, build your team, and adopt emerging tools like AI and automation without losing focus.