Why Did Men Start Wearing Logos?

Описание: A deep dive into people’s willingness to wear clothing and accessories with brand logos as part of menswear: https://gentl.mn/why-men-wear-logos

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00:00 Why Men Start Wearing Logos Introduction

Logos are regularly mentioned here at the Gentleman’s Gazette. In our Is It Worth It? series, we often note that the addition of one little symbol or a particular name can really up the price of a product.

00:41 What We Mean By “Logo”

“Logo” comes from the Greek word λόγος (low-ghos), meaning “word” or “speech”. In the early days of typesetting, logotype referred to a typeset block that contained an entire word or phrase.

Logos are essential to modern branding. Logos can include:
Names
Initials
Dates
Symbols
Images

02:22 The Historical Origins of Logos

Symbols developed before written languages have been used throughout history to identify: spiritually significant locations, political institutions, religious beliefs, factions, and armies. Symbols on flags and uniforms may have been vitally important to distinguish friend from foe.

03:27 The Evolution of Makers' Marks

The ancient custom of craftsmen “signing” their products with a maker’s mark to identify who made it. Evolved during the Industrial Revolution into a more standardized form that we recognize as a trademarked logo. That indicated: quality assurance, legitimacy, and brand recognition.

In menswear, these logos were usually discreetly hidden as tags or labels on the inner lining and you’ll find this is still the custom for many tailors on the famous Savile Row today.

06:09 Graphic Tees and Logos

Other institutions were recognizing the value of free advertising from their supporters wearing their logos on clothing. And this advertising could be cheaply and effectively achieved with the printing of graphic tee shirts.

Having traced this history, what can we conclude about men wearing logos? We’ve condensed our findings into three broad concepts.

09:46 1. Logos Promote Community
10:20 2. Logos Represent Cachet Through Brands
11:28 3. Logos Convey Ideals

Now that we know more about why men started wearing logos, we hope that you better understand their place in modern menswear because logos don’t have a prominent place in Classic Style but we do appreciate that some men like logos and that’s okay.

12:55 Outfit Rundown