Building Billion Dollar Consumer Brands | Mr. Shivakumar | Ex-CEO PepsiCo & Nokia | Sarthak Ahuja

Описание: Master the art of building consumer brands from India's most experienced FMCG leader who scaled PepsiCo and Nokia.
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In this episode of Founder's Office, Sarthak Ahuja sits down with Shiv Shivakumar, former MD & CEO of PepsiCo India and Nokia India, to decode the science of building successful consumer brands.

Discover the strategic frameworks, unit economics, and brand-building principles that have shaped some of India's most iconic consumer brands. Whether you're a D2C founder or interested in consumer marketing, this episode offers invaluable insights into creating lasting brands that resonate with the Indian consumer.
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Timestamps:

0:00 - Introduction and Learning Objectives
01:30 - Exploring Opportunities in India's Consumer Market
05:40 - How Companies Like HUL Identify Opportunities
08:52 - Innovation and Success Factors for FMCG
14:16 - How to Start a D2C Brand Today
16:16 - Unit Economics
19:18 - Rethinking Moats
23:42 - D2C Investors
29:24 - Building Relationship with Competitors
32:22 - How to Interview while Hiring
34:00 - Summary

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About the Host:
Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.

About the Guest:
Shiv currently serves as the Operating Partner at Advent International, located in Gurgaon. Prior to his role at Advent International, he held the position of Group Executive President, Corporate Strategy at Aditya Birla Group. Before joining Aditya Birla Group, Shiv served as the Chairperson and Chief Executive Officer at PepsiCo Holdings Private Limited in India. Additionally, he has held the position of CEO for emerging markets at Nokia in his previous professional endeavour’s. He is also the author of two bestsellers, The Art of Management, and The Right Choice, both published by Penguin Random House.

Director & Producer:
Aditi Randev (  / randev_aditi  ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA. She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content
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Business Inquiries:
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