Louis Erard x Astro Boy: A Limited Edition Watch Fusion of Art and Pop Culture

Описание: Louis Erard opens the door to the world of luxury watches with its special edition Louis Erard x Astro Boy 2340 watch, a fusion of art, design, and childhood memories. This watch is more than just a "clockwork masterpiece", it embodies the brand's spirit and the profound meaning of Horology in the modern era.
For Manuel Emch, the CEO behind this project, this is the "first step of a long-term creative journey" that draws inspiration from culture to create a timeless watch. Astro Boy is chosen as the first icon—a character that has grown with both him and fans around the world.
3D Horological Heart on the Face
This special edition is limited to only 178 pieces, and stands out with its 3D portrayal of Astro Boy, not just printed on the face, but created as a 3D piece with layers and depth, feeling like it's coming out of a movie screen.
Louis Erard collaborates with Tezuka Productions to bring the original artwork from the early series, creating a new masterpiece through the design and engraving on the face. Behind Astro Boy is a dark villainous figure, sitting quietly but powerful, with Metro City in a Saturnian style layout, helping to create a modern engineering design.
New Basis of the 2340 Series
The watch case of the Astro Boy series uses the Louis Erard 2340 platform, a new high-performance watch model by the brand that took over 3 years to design.
Thai-made case
Steel caseback and bezel
Case thickness: 8.95 mm
Two-piece strap with screw-lock caseback
2340 is a key marker in Louis Erard's design and a foundation for the brand to create many more cultural masterpieces in the future.
The Dashboard of Pop Culture
The face is designed to be as sleek as possible, without numbers or Roman numerals, allowing you to read the story through the multi-layered artwork of Astro Boy. The colorful artwork is surrounded by a group of teenagers and a dark, mysterious background, while the villain is hidden in the dark background. The Super-LumiNova SLN-C1 blue dial adds to the watch's visibility in the dark.
The overall image is a fun face, full of details, and still retains the beauty of a high-end watch.
More than a Watch, It's a Hope in the Form of Astro Boy
Since 1952, Astro Boy by Osamu Tezuka has been more than just a cartoon, but a symbol of humanity, equality, and coexistence between humans, machines, and everything—a concept that is very meaningful in the current era.
In this 2340 series, Louis Erard doesn't just create art on the hands, but it brings the spirit of Astro Boy to life, becoming a "heart-shaped watch" for collectors who seek meaning beyond the surface.