Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth
Автор: MKG Marketing
Загружено: 2026-02-23
Просмотров: 4
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Schedule a consultation call with MKG's Digital Marketing Experts: https://meetings.hubspot.com/a-davis3...
Content doesn’t fail. Misalignment does.
In this episode of Back on T-R-A-C-K, Jess Vigorito breaks down how to build content-led GTM strategies that actually drive revenue — not just engagement. From sales alignment to community-led growth, she shares what it takes to turn positioning into pipeline.
With experience across SaaS, CX, AI, and media, Jess has driven 2–3× MoM membership growth, 60% revenue increases, and built content programs that sales teams truly rely on.
If your content isn’t translating into impact, this conversation will show you why — and what to fix.
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