B2B Marketing & GDPR part one: ‘Consent’ Vs ‘legitimate interests’
Автор: The Marketing Practice
Загружено: 2018-06-13
Просмотров: 2458
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Clarifying that ‘consent’ is not intrinsically better than ‘legitimate interests’. A good place to start if you’re wondering why your organisation has chosen the ‘consent’ or ‘legitimate interests’ route (or a blend of the two) for processing data under GDPR.
We interviewed Duncan Smith, founder of iCompli Limited, on the eve of the 25th May 2018 GDPR milestone. The resulting four videos cover some key questions we’re hearing as marketing teams come to grips with the impact of their organisations’ GDPR policies:
Part two: why and how to consider using ‘legitimate interests’ as a legal basis for processing data
Part three: challenges you may face if ‘consent’ is the only route available to you for processing data
Part four: ‘consent’ Vs ‘legitimate interests’ in the context of some specific marketing activities
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