NeXT: Steve Jobs’ Failed Company That Secretly Saved Apple

Описание: Steve Jobs’ “other” company, NeXT, is one of the strangest paradoxes in tech history. On paper, it was a commercial failure—expensive computers that barely sold. But in reality, NeXT laid the foundation for Apple’s greatest comeback, shaping the future of modern computing with software so advanced it still lives on in macOS and iOS today.

This video explores the forgotten story of NeXT: how Jobs, fresh off his ousting from Apple, poured his energy (and millions of dollars of his own fortune) into creating the mythical 3M computer—a workstation that could hit the benchmark of 1 Megabyte of RAM, 1 Megapixel display, and 1 Million instructions per second (MIPS). It was a machine designed not for hobbyists but for scientists, educators, and visionaries. While NeXT computers failed to break into the mainstream, their software and design philosophy would eventually save Apple itself.

We dive deep into:

The 3M computer myth and why it represented the holy grail of 1980s computing.

Jobs’ obsession with hardware design, from the magnesium NeXT Cube to the more affordable NeXTstation and NeXTstation Turbo.

How NeXT computers blew past the 3M benchmark with 25 MHz CPUs, 8 MB of RAM, and advanced GUIs, but still failed commercially.

The legendary role of NeXT computers in history, including Sir Tim Berners-Lee creating the World Wide Web at CERN using a NeXT machine.

Why NeXT’s revolutionary NeXTSTEP operating system—a Unix-based OS with a graphical interface—mattered more than the hardware itself.

How NeXT pivoted to software and launched WebObjects, one of the first enterprise web frameworks, powering early platforms for Dell, Disney, and even Apple’s online store.

Apple’s desperate state in the mid-1990s, after failed projects like Copland, and how the $429 million acquisition of NeXT in 1996 brought Jobs back.

How NeXTSTEP became the foundation for macOS, iOS, and the App Store, cementing NeXT’s hidden legacy as the company that saved Apple.

This is more than a story about Steve Jobs—it’s about how failure can secretly plant the seeds of success. Without NeXT, Apple may not have survived the 1990s. Without NeXTSTEP, we may never have seen the iPhone, iPad, or modern Mac.

From the dramatic boardroom battles that forced Jobs out of Apple, to the sleek but misunderstood NeXT machines, to the ultimate return that sparked the greatest corporate turnaround in history, this documentary takes you through one of the most important yet overlooked chapters in Silicon Valley.

If you’re fascinated by:

Apple history and Steve Jobs’ legacy

The evolution of graphical user interfaces (GUI) from Xerox PARC to Lisa to Macintosh

The hidden role of NeXT in creating the modern internet and mobile era

Stories of failure, redemption, and innovation in tech

…then this is a story you don’t want to miss.

NeXT may have been a failure as a hardware company, but it was a success as a vision. And in the strangest twist of fate, it became the lifeline that saved Apple, shaping the technology billions of us use today.

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00:00 Intro
01:32 The Apple Lisa
03:59 The Macintosh
07:04 The Next Chapter
13:39 The Return