Enablement at Scale vs. From Scratch: Trafford Judd on LinkedIn, Slack, and IntenseEye

Описание: Trafford Judd, VP of Operations at Intenseye, built enablement teams at LinkedIn, Slack (during the $28B Salesforce acquisition), and Asana (leading 18 people supporting a $700M+ revenue org).

He shares how his HR background shapes his approach to enablement, why manager enablement is the key unlock most companies miss, and how AI is making it harder than ever to be a buyer in B2B sales.

😎 ABOUT OUR GUEST:

Trafford Judd is VP of Operations at Intenseye, where he integrates people, culture, talent, revenue operations, and enablement to scale the AI-powered workplace safety platform.

Before Intenseye, Trafford spent over six years at LinkedIn building customer success and enablement programs, managed GTM enablement at Slack during the $28B Salesforce acquisition (leading complex M&A enablement and scaling onboarding for 200% headcount growth), and served as Head of Global Revenue Enablement at Asana, leading an 18-person team supporting a $700M+ revenue organization.

He began his career in HR, which shaped his approach to enablement as a behavior change function focused on psychological safety and systems that support high performance.

👉 Follow Trafford Judd on LinkedIn:   / traffordjudd  

-----

💿 EPISODE SUMMARY:

Most enablement leaders come from sales backgrounds, but Trafford Judd's career started in HR—and that unconventional path has shaped everything about how he builds enablement programs today.

From scaling onboarding for waves of new hires to designing manager enablement frameworks that actually stick, Trafford has learned what separates enablement teams that drive real behavior change from those that just create more noise.

In this episode, Trafford joins Alex to discuss how he approaches enablement as a behavior change function and what he's learned building programs at scale.

How his HR experience taught him that enablement is fundamentally a behavior-change function
Why the partnership between talent acquisition and enablement is underrated
What it was like joining Slack the day the Salesforce acquisition was announced
Why manager enablement is the key unlock most companies invest in too late
How he structures enablement teams as business partners rather than program owners
What he prioritized first when building the enablement function at Intenseye from scratch
Why ""it sucks to be a buyer"" in today's AI-saturated sales market and what enablement teams can do about it
The data foundations and AI experiments his team is running to scale enablement with tools like Notion AI and Clay

Enjoy the conversation!

📝TRANSCRIPT: https://dock.us/grow-and-tell/ep-43-t...

-----

SUBSCRIBE TO GROW & TELL
🌐 Website: https://www.dock.us/grow-and-tell
📺 Youtube:    / @grow-and-tell  
🟢 Spotify: https://open.spotify.com/show/4M63aN1...
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast...
👀 LinkedIn:   / dock-us  
📸 Instagram:   / growandtellshow  
🕺 TikTok:   / growtell