Brand Advocacy and Your Business
Автор: Meet the Boss
Загружено: 2014-05-01
Просмотров: 1191
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Callum Negus-Fancey, CEO/Founder, Let's Go Holdings
Looking to buy a new TV? Then it should come as no surprise that you'll be trawling through reviews at breakneck speed. Why? Because we all trust the integrity of collective opinion. And when it comes to knowing what we want as consumers, we've never been savvier. For brands, that means an entirely new playbook -- one with its advocates as the playmakers.
To break down what that playbook could look like, MeetTheBoss TV's Nick Pryke spoke with the founder and CEO of brand advocacy trident, Let's Go Holdings, Callum Negus-Fancey, to delve into today's future -- starting with what advocacy marketing really means to those who create it.
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