From My Desk: 3 Audience Insights from Google Analytics

Описание: The second video in Creative New Zealand's Optimise ‘From My Desk’ series is presented by Vicki Allpress Hill of Auckland-based audience development consultancy The Audience Connection. In this short video, “Audience Insights from Google Analytics”, Vicki shares some of the easily accessible reports arts organisations can use to gain information about their online audiences – to understand where website visitors come from, how engaged they are and how they are using mobile.