5 Principles of World-Class GTM Leadership w/ Brian Froehling, EVP/Head of Global Sales, Brightcove

Описание: Modern revenue leaders have a lot to keep track of across product, marketing, sales, and service functions.

However, there are five specific principles of go-to-market leadership that demand the most attention in order to ensure that your revenue engine is optimized:

Motivating
Planning
Learning Your Customers
Focusing on What Matters
Hiring

Brian Froehling, Executive Vic e President, Head of Global Sales at Brightcove , shares his insights on the five principles all world-class go-to-market leaders need to master.

We discuss:

How to avoid demotivating sales teams with unrealistic quotas
Building revenue plans that match your go-to-market process
Gaining a deep understanding of customer problems and desired outcomes
Focusing the GTM team on what matters
One interview question that will drastically improve your sales hire success rate

Resources mentioned during the podcast:

Who by Geoff Smart

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