Why Your Cold Emails Are Failing and How to Fix Them!

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Why Your Cold Emails Are Failing

In this video, I explain why most cold emails fail today and show how to fix them with short, hyper‑personalized, trigger‑based outreach that decision-makers actually open and reply to, covering subject lines under five words, leading with something personal, and a low‑friction CTA.

I walk through modern cold email fundamentals like calling out recent triggers—funding rounds, product launches, or hiring SDRs—plus specific tools for research and personalization, including Clay, Apollo, and Tiga AI.

You’ll see a creative Beyoncé subject line hook, a skimability checklist under five seconds, and a five‑minute audit across subject line, personalization quality, clarity of value, and CTA friction to boost open rates and replies.

I also outline a follow‑up framework that adds value instead of “just checking in” and show how to pair cold email with LinkedIn social selling, personal branding, and demand generation to increase meetings.

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Learn more about Luminetics: https://www.luminetics.io


Who am I, and why should you listen to me?
I’m Mandy McEwen, founder of Luminetics and creator of The Modern Social Seller AI-powered LinkedIn social selling system. For over a decade, I’ve coached B2B sales teams and founders to ditch outdated cold-outreach tactics and win business through modern social selling, personal branding, and demand generation on LinkedIn. From training global revenue teams at T-Mobile for Business and Continental to helping individual reps hit quota and founders drive pipeline with repeatable playbooks, I turn average sellers into trusted industry voices fast.

Ready to become the kind of seller your buyers trust, follow, and buy from?

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