MISMO Mic'd Up Ep. 8 From Point of Sale to Point of Thought: Winning the FTHB Journey w/ Chris Hazen
Автор: MISMO
Загружено: 2026-01-26
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Most lenders don’t meet a first-time homebuyer until they’re already stressed, confused, or half-disqualified.
That’s not a marketing problem.
It’s not a technology problem.
It’s a mindset problem.
In this episode of MISMO Mic’d Up, Brian Vieaux sits down with Chris Hazen, Chief Revenue Officer at FinLocker, to unpack why early-journey engagement—despite being talked about for more than a decade—remains largely unsolved at an enterprise level across the mortgage industry.
The conversation starts where it matters most: mindset. Chris explains why the industry’s historical focus on the transaction in front of us makes it hard to invest time, energy, and leadership attention into borrowers who may be 6, 12, or even 24 months away from applying. Yet those very borrowers represent one of the largest untapped growth opportunities for lenders—especially first-time homebuyers who need education, guidance, and confidence long before they need a rate quote.
If you care about first-time homebuyers, sustainable growth, and building an ecosystem that works better for consumers and lenders alike, this is a conversation you won’t want to miss.
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