7 Keys To Optimise Search: SaaS Google Ads Series (Ep 2)

Описание: Ever wondered why your Google Ads spend £8K and deliver nothing whilst others seem to print money? The difference isn't in the setup, it's in knowing which levers to pull during optimisation.

This is episode 2 of my SaaS Google Ads series. If you missed episode 1 on setting up your first search campaign, go watch that first before diving into this one.

I break down the 7 most impactful adjustments you can make to any SaaS search campaign, from killing wasteful ad groups to tightening up your search terms. Perfect for SaaS founders who want to stop throwing money at Google and start seeing actual returns.

Episode 1:    • Simple SaaS Google Search Campaign Tutoria...  
Negative Keyword Guide:    • A Simple Guide to Negative Keyword Management  
Negative Keyword Scripting Guide:    • Negative Keyword Scripts: A 10x Reduction ...  

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00:00 Intro
01:26 Optimisation 1 - Ad Groups
03:53 Optimisation 2 - Keywords
04:47 Optimisation 3 - Search Terms
06:09 Optimisation 4 - Device Bid
07:39 Optimisation 5 - Locations
08:48 Optimisation 6 - Bidding Strategy
10:16 Optimisation 7 - Responsive Search Ad
12:12 Outro