Ford Announces Affordable Self-driving EV Truck for 2028

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This episode investigates the announcement that Ford Motor Company intends to disrupt the automotive market by introducing highly advanced autonomous driving features (Level 3 driver assistance) in an affordable $30,000 electric pickup truck by 2028.

Unlike competitors who reserve premium tech for luxury models, Ford is utilizing its new Universal EV platform to make "eyes-off" navigation accessible to the general public. This strategy includes a custom software architecture and an integrated AI assistant designed to simplify vehicle management and improve user interaction.

By streamlining manufacturing and consolidating internal computing systems, the automaker hopes to democratize cutting-edge technology while moving away from previous financial setbacks. These initiatives represent a significant shift toward in-house development as Ford seeks to lead in the mass-market electric vehicle sector.
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