All These Energy Drink Subcategories Are Getting Confusing! | Energy Drinks Market
Автор: Joshua Schall
Загружено: 2023-08-20
Просмотров: 1678
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What happens when you can’t be first in a CPG subcategory? You set up an entirely new CPG subcategory you can be first in! It was not that long ago when Bang Energy was singlehandedly responsible for creating the lucrative billion-dollar performance energy drink subcategory. But with formidable competitors like GHOST, C4, and RYSE now stacked as high as the eye can see in that energy drink subcategory…new entrants and maybe even a few struggling performance energy drinks are looking to redefine the next fast-emerging energy drink subcategory. While new ones seem to pop up almost weekly, two ideas that recently got on my radar would be Brute Seltzer claiming to be the “first fitness seltzer” and GOAT Fuel (aka NFL hall of famer Jerry Rice’s energy drink) going all-in on “sports energy” by recently trademarking the phrase.
#shorts #energydrink #strategy
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
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