What makes a travel brand matter in 2026? Expedia’s Brandon Ehrhardt on marketing in the age of AI
Автор: Web in Travel
Загружено: 2025-12-04
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We sat down with Brandon Ehrhardt, VP of Marketing at Expedia Group, to explore some of the biggest forces shaping traveler behaviour today. As AI floods the world with endless content, Brandon posed a simple but sharp reminder: authenticity still wins. “Just because you can bulk create content or creatives doesn’t mean more is necessarily better,” he noted, warning that brands risk sliding into what he calls “AI slop.” So, what does it take to build a memorable brand in 2026 - one that cuts through noise, stays human and still scales? And as travellers fragment across more channels, languages and subcultures, how should brands evolve their storytelling to stay relevant?
We also dug into some of Expedia Group’s newly released Unpacked 2026 insights - from the booming rise of sports tourism to the surprising staying power of set-jetting. But with contrasting trends like quiet countryside “readaways” growing alongside high-energy travel, how do brands decide where to focus? And more importantly, can you stay local, bespoke and culturally tuned without losing scale?
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