The Merits of Moderation: Alcohol, Longevity & the Future of Demand.

Описание: Michelle Lawton, author of "Moderating A Love Affair With Food" chats with Scott Seidewitz.
As part of our ongoing conversation about health, culture, and consumer behavior, I sat down with strategic partner and fellow P&G alum Scott Seidowitz for a 45-minute discussion on moderation, longevity, and the future of alcohol demand.

This is a thoughtful exchange between two branding colleagues: one grounded in analytics and positioning strategy, the other immersed in branding and education in food and wine, exploring whether declining alcohol consumption is a short-term correction or a long-term cultural shift.

We discuss:
The science and controversy around moderate drinking
Longevity, risk calibration, and healthspan
Generational drinking trends
The rise of non-alcoholic and lower-alcohol innovation
Whether moderation is a threat — or the next premium growth platform
Early thought starts for marketing innovation

Read more here on substack: https://michellelawton.substack.com/p...

Scott discusses his learning from https://www.nationalacademies.org/new.... Scott is an MIT graduate, former P&G Brand Manager, and founder of The Seidewitz Group, where for more than 20 years he has helped technology and pharmaceutical companies unlock growth through deep customer insight. His work has contributed to over $800 million in documented top-line growth for clients including Intel, Intuit, Merck, Amgen, Invisalign, and LegalZoom.

Note: This book is based on my personal experiences and research and is intended to provide inspiration and practical ideas for living a healthier, more mindful lifestyle. It is not a substitute for professional medical advice. Please consult your doctor, nutritionist, or therapist before beginning any eating or drinking program. We did not touch on exercise in the book. Moving your body daily is so important to your physical and mental health. But that’s a book for another day. Just remember to move! And most of all, move forward.

Please email any thoughts or questions to [email protected] and visit moderatingaloveaffairwithfood.com. Thank you.

Music: royalty free via pixabay, provided to YouTube by DistroKid. A Jazz Piano-Oleg Kirilkov,
Happy Jazz.