The Rise of Boon Boona - Efrem Fesaha - S12 Ep140

Описание: Join us for this episode with Efrem Fesaha, founder and CEO of Boon Boona Coffee, a brand that started out by selling green beans at soccer tournaments and grew into a coffee business with cafes and corporate deals.

This episode was recorded in Seattle, where Boon Boona was born. It’s our first ever live episode outside Ethiopia.

In this conversation: jumping from finance to coffee, starting Boon Boona in the diaspora, building a brand with East African identity, opening the first cafe, partnerships with Amazon, Microsoft, Adobe, and Hyatt, and the resilience and purpose behind it all.

More from our partners:
Dashen Bank
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Telegram: https://t.me/DashenBankEthiopia

Noah Real Estate
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00:00 - Introduction
03:44 - Opening
07:41 - Journey
17:28 - Educational background
25:09 - Working in finance
32:10: - getting into the coffee business
45:15 - Resigning and working on the cafe full time
47:28 - Challenges
50:47 - Getting the keys to the cafe
01:02:09 - The next milestone
01:04:33 - COVID
01:10:08 - Surviving COVID
301:18:51 - New locations and success
01:20:17 - Management style
01:30:03 - Things you would have done differently
01:38:24 - Advice for entrepreneurs
01:40:26 - Aspirations
01:46:20 - Financing the business
01:50:23 - Family
01:55:15 - The coffee business
02:01:10 - Life wisdom

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