Hailey Bieber's Rhode to $1 Billion (how she did it)

Описание: Work with Alyssa: https://fb.sailawaymedia.com/calendar...

What we do: https://www.sailawaymedia.com/

Hailey Bieber just sold Rhode Skin for $1 billion—but this wasn’t just celebrity luck. This was a masterclass in modern brand building, and in this video, we break down exactly how she did it.

From strategic pre-launch brand seeding to a minimalist product lineup, from viral Erewhon smoothie collabs to creating a cult-like customer community, Hailey’s playbook is packed with powerful marketing principles you can use—even without millions of followers.

Whether you’re a founder, marketer, or aspiring creator, this deep dive reveals how to:
• Build massive demand before your product ever launches
• Use scarcity and storytelling to drive viral sales
• Extend your brand into culture (not just commerce)
• Design your business with a future exit in mind

We also break down why ELF Beauty paid a billion dollars for Rhode—and why it was a smart move for both sides.

You’ll learn:
• The psychology behind Rhode’s “glazed donut skin” movement
• How a $17 smoothie generated $10M/year in brand awareness
• The 7 key lessons from Hailey’s billion-dollar journey
• How to replicate these strategies for your own brand

🔥 Subscribe for more breakdowns of iconic brands and the psychology behind why they work.

#RhodeSkin #HaileyBieber #MarketingStrategy #BrandBreakdown #ELFAcquisition #Entrepreneurship #DTC #SkincareMarketing #BusinessCaseStudy #Erewhon #BeautyBrand