Ecom vs. Lead Gen Agency: My Experience

Описание: Ecom vs. Lead Gen Agency: My Experience Trying Both

IG:   / thomasgonnett  

0:00 - Intro
1:25 - My experience with ecom
5:21 - Ecom brands don't need you
7:40 - Local business agencies

A common trend I’m seeing among other SMMA youtubers in this debate of local lead gen vs. ecom agencies is that you need to go for ecommerce businesses because it’s a “booming” industry or it’s easier than local businesses because you’re getting those businesses actual sales as opposed to leads, which are difficult to quantify in terms or a return on investment.

Now, people that think this are very very restricted in their thinking because, because the truth is, there is no answer to this question, both an ecom agency as well as a lead gen agency have the same potential of making 6, and 7 figures.

But although they have the same potential, you have to understand that they’re still very different in terms of difficulty and if it’s your first time starting an agency, you will undoubtedly get fucked going the ecommerce route, which brings me to my first point: barrier to entry.

Ecommerce is way harder...

When I first got into the SMMA space last year… I watched a lot of YT videos and it took me down a very narrow path of how I should go about starting an agency, which was I should go for a particular ecommerce niche and focus on providing an ROI generating service, aka facebook ads. So that’s exactly what I did, and after months of outreach, watching tutorials on how to run FB ads and then another month of outreach, I finally managed to get my first client “unofficial” client for free. Who was actually this anti-acne pillowcase brand. So I ran their ads on Facebook, and couldn’t get them results. So I thought okay, maybe FB ads are dead, let’s try Tiktok ads, so I actually ordered the product from them, recorded my own UGC since I actually had acne, I still do. And here’s the video if you want to see it.

I put so much effort into the recording, the editing, and it’s a dope video, I’ll give myself the credit, but in terms of performance, it did zero sales. Now, looking back, I do think that maybe I didn’t correctly install the pixel. Because with around 300 page visits, it must have generated at least one sale. But it didn’t, and I tried hiring people on Upwork to help me, and they couldn’t really figure it out. All they thought of was, fuck why are there so many incompetent agency owners and why can’t they deliver results for their clients.