How to Build First-Party Data for Better Email Marketing and Ads

Описание: Building first-party data is one of the smartest moves you can make for targeted email marketing and ad campaigns.

In this video, John Lincoln covers simple yet powerful strategies to grow your email list, including creating lead magnets, using segmented pop-ups, running cost-effective social media ads, and leveraging event marketing.

Learn how to map customer pain points, deploy tailored campaigns across Google and Meta platforms, and build a data-driven marketing strategy that drives results.

0:00 - Introduction: Why building first-party data is crucial for email marketing and ads.
0:30 - Lead Magnets: How to map customer pain points and create effective lead magnets.
1:02 - Pop-Ups: Using segmented website pop-ups to capture targeted emails.
1:34 - Social Media Ads: Running ads to promote newsletters and reduce cost per acquisition.
2:02 - Event Marketing: Collecting contact information through hosted events.
2:10 - Final Tips: Using first-party data for email campaigns and targeted ads.

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