Book Review — The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout

Описание: It doesn't matter how good your product actually is. All that matters is how people think about it.

In "The 22 Immutable Laws Of Marketing" Al Ries & Jack Trout say that branding your product is all about owning a word in people's heads. Like for example, Duracell owns "long lasting batteries" and FedEx owns "overnight delivery".

If you're curious you can get a copy here: https://amzn.to/3RorsIu

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-Theo