How Zara Became a Fast Fashion Giant
Автор: World’s Craziest Clips
Загружено: 2025-03-30
Просмотров: 2518
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Zara became a fast fashion giant by revolutionizing the industry with its rapid production cycle, trend-focused designs, and efficient supply chain. Unlike traditional retailers, Zara quickly turns runway trends into affordable clothing, often stocking new designs in stores within weeks. Its vertically integrated model—where design, production, and distribution are closely controlled—reduces costs and speeds up delivery. Limited stock creates a sense of urgency among shoppers, boosting sales. With a strong global presence and minimal advertising, Zara relies on prime store locations and word-of-mouth to maintain its dominance in fast fashion.
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