Future Of Sustainable Luxury In Real Estate

Описание: Is sustainability just a buzzword in luxury real estate — or is it the future of premium living?

In this compelling episode of The Property Show, Anchor Prasun Kumar, CMO, Magicbricks, leads an in-depth discussion on the Future Of Sustainable Luxury in Real Estate — exploring how sustainability is redefining interiors, design philosophy, and long-term value creation.

From green certifications and net-zero frameworks to circular design, material sourcing, automation, AI-driven efficiency, and regenerative construction — the panel breaks down what sustainable luxury truly means in today’s evolving real estate landscape.

Key discussion points in this episode:

• Why sustainability is no longer optional in luxury real estate
• Is the Indian buyer ready to pay a premium for green developments?
• The role of design in achieving true sustainability
• Circular construction and extending asset lifespan
• How technology, IoT, and AI are driving energy efficiency
• The cost debate: Are sustainable projects really 30–40% more expensive?
• The generational shift — Why Gen Z is changing the demand narrative
• Global best practices India should adopt
• The future of luxury real estate — from “location” to measurable sustainability impact

Featuring insights from:
1)Sunith Reddy, CEO & Founder, Beforest
2)Gaurav Mavi, Co-founder, BOP Group
3)Manav Agarwal, COO at NKlusive

As India aims for growth while balancing its carbon-neutrality commitments, this conversation explores how sustainable luxury can be both aspirational and responsible.

Watch the full episode to understand where premium real estate is headed — and why sustainability could soon define true luxury.

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