How to do Google Ads Campaign Optimisation 2026

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Ali Raza discusses optimizing Google Ads campaigns, highlighting issues with two similar websites. He emphasizes the importance of checking website functionality, optimizing landing pages, and analyzing competitors. Raza advises against launching a second campaign until the first is profitable and suggests various strategies to improve ROI and ad performance.


Highlights:
00:21 Two similar ad campaigns can adversely affect performance if they target the same audience, leading to poor ROI and revenue issues. It's crucial to evaluate website functionality and campaign profitability before expanding.
-Website functionality is vital for successful ad campaigns. If a website has issues, it can lead to zero revenue despite running ads effectively.
-Launching new ventures without ensuring profitability of existing ones can be risky. It's essential to focus on making one campaign successful before diversifying.
-Targeting multiple ad positions can be beneficial, but it should be approached carefully. Effective marketing requires evaluating the performance of each venture individually.
02:08 Optimizing marketing campaigns is crucial for maximizing returns on investment. Focus on improving landing pages, ad structures, and analyzing competitive strategies for better performance.
-Improving landing pages is essential for converting visitors into customers. Ensuring that the landing page is user-friendly can significantly boost ROI.
-Utilizing ad extensions can enhance the attractiveness of ads, leading to higher click-through rates. Adjusting these elements is a key part of effective advertising.
-Analyzing competitors' strategies can provide insights into successful tactics. Observing their methods may reveal opportunities for improvement in your own campaigns.
04:16 Optimizing your website can significantly boost sales through various strategies. Consider improving offers, building an email list, and enhancing the user experience for better results.
-Implementing attractive offers like buy one get one free can incentivize customers to purchase more. This strategy can effectively increase sales and customer engagement.
-Building an email list is crucial for nurturing customer relationships. It allows for direct communication and promotional opportunities to drive more sales.
-Before creating a second website, focus on optimizing the existing one. Many improvements can be made to enhance performance and user satisfaction.