Why ROAS Is Lying to You – The Only Metrics That Actually Matter | The Ad Lab Live! - EP 051

Описание: Got marketing questions? Need advice on an ad campaign? Struggling to hit your KPIs?

Join Ralph Burns, Founder & CEO of Tier 11, and John Moran, Head of Strategy at Tier 11, as they answer your digital marketing questions LIVE every Friday!

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https://www.tiereleven.com/mpi

Summary:
Tired of misleading ROAS metrics? In this masterclass, John Moran breaks down the Adflow Funnel—a real-time tool used to scale client ad accounts to 7 figures+ in profitable growth.

Learn why cost per acquisition, subscriber LTV, and media efficiency ratio (MER) are better metrics than ROAS for real business growth.

You'll also get deep insights on:

Separating new vs. returning customers

Subscription vs. non-subscription modeling

Amazon ad spend myths

Real-world scaling examples from $30K to $100K/week

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Chapters
00:00:00 Intro: Marketing’s Real Job
00:02:00 Cabin Talk & Culture Vibes
00:04:00 The Document That Changed Everything
00:07:00 Why In-Platform Metrics Mislead You
00:10:00 CPA vs True CAC: What You’re Missing
00:13:00 New Customer Growth Strategy
00:16:00 MER vs MER-Subs: Know the Difference
00:20:00 Scaling Profitably: The Real Secret
00:25:00 How First Click Attribution Changed the Game
00:30:00 ROAS, CPA & the Lies Agencies Tell
00:35:00 Scaling with Thin Margins for Long-Term Gains
00:40:00 The Amazon Ads Illusion: What’s Really Driving Sales
00:45:00 Attribution is Broken: Here’s a Fix
00:50:00 Q&A: Meta, PMax, Feeder Campaigns, ROAS Myths
00:58:00 Final Thoughts & Wrap-Up

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Tier 11 is here to help you navigate the complexities of modern marketing and achieve the results your business needs. By partnering with us, you'll gain:
• A unified strategy that breaks down silos and aligns your efforts towards critical business objectives
• Transparent measurement and reporting that connects marketing to revenue and other vital KPIs
• A relentless focus on the metrics that truly matter for your long-term success