How to Structure Your Marketing Team for Maximum Efficiency

Описание: The marketing landscape has evolved exponentially over the last couple of years, and we’ve been talking a lot about how to build an amazing marketing strategy, technical execution of ideas, tools, and technology. But what actually drives the marketing machine? It’s the team!

Whether it’s internal or external, freelancers or agencies, there are a number of different ways how you can build and structure your marketing department.

We’re not going to go too much into who you should hire, what you can outsource, and so on. That’s up to your company and your budget. But what we want to outline today is the skillsets you need to have in your team - step by step.

Companies that understand what it takes to be successful are already implementing the system we’re sharing in this podcast.

So who do you need to have as part of your marketing crew to build a powerful marketing machine that generates business? Let's dive in!


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00:00 Intro
01:06 What really makes the marketing machine run
03:10 Leader
07:46 Content creators
12:11 Post-production system
15:59 Content distribution
22:37 Marketing automation specialist
23:26 Summary
29:53 Outro

*Topics in this video*
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