The Referral Source You're Ignoring (Hint: They Already Love You) - Day 15
Автор: Start With Occupancy
Загружено: 2026-02-23
Просмотров: 1
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Your highest-converting referral source is already inside your building.
In this episode, I break down how one simple seasonal referral campaign generated 15 referrals, 3 move-ins, and over $20,000 in first-month revenue... from a $250 basket.
We’re talking about:
• Why family referrals outperform advisors
• The real math behind referral fees
• The 3T Promo Strategy: Timing, Theme, and Trigger
• How to make it ridiculously easy for families to refer
Your families already love you.
They just need the right moment and the right tools to encourage them to talk about your community, your staff, your care.
If you want occupancy growth without draining your margins, this one is for you.
Pick one season. Launch one campaign. Watch what happens.
COMING SOON: I’m gearing up for Marketing Bootcamp Live Intensive January 28th:
• Momentum Marketing Bootcamp 10 week program)
• Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting February
If you’re loving this series:
Share this episode with another operator, we’re all in this together!
Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.
And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.
Take what you need. Share what helps. Come back for more. 🎧
Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉
Support the show (https://www.buzzsprout.com/821467/sup...)
Looking for a mentor to receive more tips on growing occupancy and revenue?
1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group ( / startwithoccupancy )
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page ( / @startwithoccupancy )
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website (https://www.startwithoccupancy.com) .
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