selling through cold email is worse than you think (do this instead)
Автор: Andrew Garner
Загружено: 2026-02-08
Просмотров: 22
Описание:
The 90-Day Otto Sprint:
https://www.startottoresults.com/appl...
In this video i break down why your cold email campaigns aren't generating pipeline and costing you deals. Most B2B companies treat cold email like direct sales when it should be top of funnel marketing, and that shift changes your entire approach...
I’ll walk you through what's tanking your conversion rates like having individual reps running their own sequences with no oversight, 'copy' that sounds like desperate pitches, and trying to close business through email instead of qualifying prospects;
then ill show you our methodology at Otto. How we run cold email like paid media campaigns, why volume and a/b testing beat hyper personalization, and how to write messages that book qualified calls instead of hitting spam folders.
follow my twitter: https://x.com/_agarner
linkedin: / andrew--garner
0:00 - intro
0:35 - sales angle
5:40 - marketing angle
#coldemail
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