Psychological Marketing Secrets They Don't Want You To Know (Rory Sutherland)

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Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded.

In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence.

Topics covered include:

Why attention spans aren’t shrinking - they’re polarising
The hidden psychology of influencer marketing
How brands can build trust and credibility in the digital age
The power of counter-trends and revealed consumer preferences
Why irrational behaviour makes perfect sense in marketing
How YouTube became our new instruction manual
Rory’s thoughts on advertising as a force for good

Whether you’re a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour.
Watch till the end for Rory’s thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all.
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