Inside the Vikings’ Playbook: Leadership, Culture & Community | Leaders Week London 2025

Описание: Mark Wilf—owner/president of the Minnesota Vikings and Orlando City/Orlando Pride—joins US Ski & Snowboard CEO Sophie Goldschmidt to unpack 20 years of leadership, global ambition, and fan-first growth. From Dublin to London, Wilf explains why the NFL’s international push matters, how the Vikings built the league’s #1 game-day experience, and what it takes to balance tradition with innovation.

He contrasts NFL and Premier League models, shares the vision behind the 200-acre Viking Lakes campus, and outlines soccer’s rise in the U.S. heading into the 2026 World Cup. Wilf also dives into the women’s game—flag football’s surge and the Pride’s title run—and the club’s community impact: Vikings Table meals, player-led social justice initiatives, and youth education programs.

If you care about building winning cultures on and off the field, this session is your playbook.

0:00 — Mark Wilf intro
0:27 — Host setup: leadership and global ambition
1:53 — Sizzle and SKOL atmosphere
4:51 — 20 years as owner: values and priorities
5:58 — Global expansion: UK & Dublin growth
7:38 — Crafting the #1 game-day experience
9:45 — U.S. Bank Stadium: fan-first design
10:28 — Orlando City & Pride: why soccer
11:55 — World Cup momentum for U.S. soccer
12:46 — NFL vs Premier League: models & lessons
15:22 — League-first collaboration and ownership mindset
17:01 — Viking Lakes campus: beyond the game
19:22 — Flag football and growing the women’s game
21:04 — Community impact: meals, justice and education