Why PR Strategy Beats Tactics Every Time with Courtney Lukitsch - Ep. 51
Автор: Scale Architects
Загружено: 2023-04-06
Просмотров: 41
Описание:
In this thought-provoking episode, Courtney Lukitsch, Founder and CEO of Gotham PR, shares how she has helped some of the most prestigious firms in New York, Miami, and LA to achieve extraordinary results by winning at the long game of strategic PR.
You'll discover why one-size-fits-all PR is a myth, how the PR goals and strategies of a startup should differ from those of an established brand, and what the incredible results of your PR strategy truly can be.
Prior to founding Gotham Public Relations Inc in 2002 where she signed many accounts as Agency of Record (AOR), Courtney Lukitsch was Vice President of Business Development at Rubenstein Public Relations, Management Supervisor at PepperCom and Account Supervisor at Technology Solutions/Interpublic; all based in New York. She has been honored in CEO Today Global 2022 and among the 'Best Women in the PR industry' in 2020 by PR News.
Want to learn more about Courtney's work at Gotham PR? Check out her website at https://www.gothampr.com.
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