Collectables: The JellyCat Labubu phenomenon | Inside voices

Описание: 00:18- Intro
02:10- Limited stock, product drops and blind boxes
11:59- Who is actually driving sales and why?
16:03- 'Comms'troversy and how it could've been avoided
20:36- Where have we seen all this before?

If you haven't been living under a rock, you'll have heard about Jellycats, Labubus and a whole load of other collectables taking the world by storm. In this episode of Inside Voices, our Head of Social, Tash, and our PR Partner, Becs, answer the questions on everyone's minds when it comes to collectable children's toys... Why are Jellycats so popular? When did Labubus become so famous? And why are adults buying them? Make sure you're sitting comfortably for our latest deep dive...

#Jellycats #Labubus #CollectableToys #Collectables #ExperientialMarketing #Amuseables #CelebrityEndorsement #Virality #CreativeAgency

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