Why growing filmmakers are making spec ads in 2026

Описание: If you’re a filmmaker, videographer, or running a video production company and feel stuck with low-budget or misaligned clients, these are the lessons we wish we learned earlier.

In this video, we break down how we made it:
• Why spec work matters more than we realized
• What we got wrong about spec ads for years
• How making a spec commercial shifted how clients see us
• Why this project did more for our business than paid work
• What to do after you finish a spec ad

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Gear List

Blackmagic 6K PRO
Laowa 12mm
Aputure 1200x
Secced Cine Tripod 75mm
Zoom F6
Sennheiser EW-DP Lavs
Sigma 18-35mm f1.8
Sigma 50-100mm f1.8
Glow Butterfly Frame 8x8
Neewer TL60
Godox VL300

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💻 Interested in Growing in Your Filmmaking?
   / @novel.productions  
📱Follow us on Instagram where we share our inspiration
  / novelcanada  
📥 For business inquiries email us at:
[email protected]

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Chapters:

0:00 — Intro
0:22 — reliability is everything.
1:55 — you cannot skip pre-production.
3:28 — pick the right team.
4:50 — encourage and inspire your team.
5:33 — make time to be creative.
6:15 — shaping and bouncing light.
7:21 — what I wish we did.
8:14 — pushing yourself through spec work.
9:33 — sketchy rigs vs genius setups
11:41 — production value comes in many forms
12:34 — get your permits, it’s worth it.
13:05 — the drama of favours.
14:53 — why you should do a spec too.
15:41 — spec work is your marketing strategy.
17:11 — our faith when it comes to filmmaking.
18:15 — we are burning the ships.