An introduction to social media

Описание: As part of our #TeachingTuesday series Qube are sharing training videos taken from our lifelong learning Qube Vision CPD courses. The pandemic has seen many changes in how we learn and skills that need to be developed. This video is part of our Marketing for Managers course.



This course is aimed at developing how managers use marketing within their own role, department and company. The course explores how you can use remote marketing and the benefits of this within your own role, department, company, and network.



Social media is a catch all term for a platform (i.e., a website and/or app) which allows users to communicate between themselves and the wider public, create groups and communities, network, share content, promote products and services and collaborate on creative projects.



Nowadays, several social media platforms are household names, and you may belong to or use some in your daily life – Facebook, LinkedIn, Twitter, YouTube and Instagram are just 5 of the most common ones. New social media channels are launching all the time and in last few years, TikTok has attracted many new users. Each platform offers users slightly different functionality, although many do have similarities and we find that each channel does attract a different user base.



Copyright

Qube Vision would like to acknowledge the following licences are used throughout their videos:

Contains Parliamentary information licensed under the Open Parliament Licence v3.0 (https://www.parliament.uk/site-inform...)

Contains public sector information licensed under the Open Government Licence v3.0 (https://www.nationalarchives.gov.uk/d...)

Creative Commons (https://creativecommons.org/licenses/...)