Did a Bad Business Approach Ruin Star Wars? LEON Founder

Описание: Full episode here 👉🏻    • Britains Growing Health Crisis, Behavioura...  

In this reflective and wide-ranging clip, Henry Dimbleby unpacks how his view of business has shifted — from a mechanical war on entropy to a more fluid, nature-inspired model of growth.

He compares early Leon to “building a car at 100mph,” but now sees business more like a living organism: self-organising, incentive-driven, and responsive to its environment.

Drawing from systems thinking and Taleb’s “tinkering” mindset, Dimbleby explores why trial and error isn’t failure — it’s survival. And why the intangible forces, like team goodwill or responsiveness, often shape success more than any five-year plan ever could.

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🧠 How Henry’s definition of business shifted from mechanical to organic
⚙️ “Building a car at 100mph” vs growing an adaptive system
🌍 The laws of entropy — and why business is about resisting chaos
🧩 Systems thinking: stocks, flows, and hidden inputs like team goodwill
🛠️ Taleb’s IYI Tinkering: why progress = trial, error, and relentless feedback
👶 “The brand is your third child” — the emotional nature of brand-building
🧬 Natural selection as the ultimate form of trial and error
🚫 Why founders need directed experimentation — not random chaos
📈 Incentives, not directives — and how organic growth beats rigid plans

This is a deeper conversation on what it feels like to build a business — and what actually drives the long game.


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This episode was edited by:
G.Thomas Craig (  / gthomascraig  ) / (https://gthomascraig.com/)