What is DXP? Introduction to Modern DXP with Joel Varty

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Gartner defines the digital experience platform as “an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.”

In simpler terms, we can say that both DXPs and CMSs enable companies and enterprises to build, deploy, and iterate experiences for websites, portals, mobile apps, progressive web applications, and IoT-powered devices.

CMS (Content Management System) is in the heart of any Modern DXP. A modern DXP uses a Headless CMS and its APIs to combine and coordinate applications. It works as a neural center that integrates content management, eCommerce, marketing, search and analytics, personalization, collaboration, and workflows.

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Agility CMS is a headless CMS platform born in Canada in 2003: Content-first, Jamstack-ready, API-based headless CMS with hybrid features like Page Management, Sitemap, and URL Management. In the world of pure headless CMS and traditional CMSs, it is designed to offer the best of both worlds: fast and flexible for developers as well as easy and powerful for marketers.

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