🌐 Introduction to Category Management [Free Webinar]

Описание: Hello YouTube Community! 🚀 Join Filipe Brito, a member of the Procurement Tactics team for an enlightening webinar as we delve into the intricacies of Category Management in Procurement.

Agenda Highlights:
*Understanding Category Management: Dive into the fundamentals of category management and its significance in procurement. Learn how to categorize purchases effectively to optimize spending and supplier relationships.
*Importance of Category Management: Explore why category management matters in procurement and how it enables procurement managers to develop strategic plans aligned with organizational objectives.
*Evolution of Category Management: Trace the evolution of category management from its inception to its current role in modern procurement practices. Understand its roots and the advancements that have shaped its implementation over the years.
*Integration with Procurement: Discover how category management closely links with procurement practices to streamline processes, encourage innovation, and align with organizational goals.
*4Ps of Category Management: Explore the close integration of category management with the 4Ps framework (Product, Price, Placement, Promotion) and its impact on procurement strategies.

Don't miss out on this opportunity to gain invaluable insights and network with industry peers.

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