Midlife Rebrand - How to Reinvent Your Business & Yourself After 45

Описание: Have you ever looked at your online business, your website, or even how you describe yourself and thought, "This just isn't ME anymore"? If you're a woman navigating midlife (45+), that feeling is a powerful sign it might be time for a midlife rebrand and to truly reinvent yourself and your work. This isn't about starting from scratch; it's about evolving into the next, most aligned version of who you are and what you offer.




In this video, I'm pulling back the curtain on my own brand evolution – from "The WordPress Chick" to my content marketing brand, and now to integrating my passions for money mindset, neuroscience, and spiritual growth into "The Business Within." I'll share:

Signs it's time for a midlife business rebrand (do you cringe when asked "what do you do?").
Why the old "niche down" advice might be holding you back from your multifaceted truth.
What to KEEP (your wisdom, stories, skills) and what to EVOLVE (your messaging, visuals, offers, and ENERGY!) during a rebrand.

A peek at my website and Substack evolution and the thought process behind consolidating my message.


Actionable steps YOU can take to start your own personal branding refresh or business reinvention, including auditing your presence and defining your new vibe.


Why clarity often comes through DOING and why it's okay to "practice in public".

The empowering truth: You have PERMISSION to evolve, change your mind, and create work that truly feels like freedom.

This journey is about claiming who you've always been and letting her lead. If you're ready to move from "meh" to "YES, THIS IS IT!" then this video is for you. Let's talk about creating an online presence that is aligned, abundant, and unapologetically YOU.

Mentioned in this video:

➡️ My "When the Vision Isn't Clear" Video:    • What To Do When The Vision Isn't Clear  

➡️ My "Big Vision with ChatGPT & Notion" Video (with prompts & template):    • Notion business template - How to use noti...  

➡️ My "3 Platforms to Start Online" Video:    • How to Build New Business: 3 Platforms Eve...  

➡️ Substack: https://kimdoyal.substack.com/

➡️ Visual Guide to Substack: https://kimdoyal.gumroad.com/l/vgs

What are you ready to evolve or let go of in your own midlife rebrand?
Share your thoughts in the comments below!

Timestamps:
00:00 Intro: Does Your Online Presence Feel "Meh"?
00:40 What is a Midlife Rebrand? It's Not Starting Over!
01:09 Signs It's Time for a Rebrand (Cringing, Outgrown Messaging)
03:26 My Anti-Niche Stance: Be You!
04:20 You Don't Have to Burn It All Down: My Journey (WordPress Chick to Now)
05:40 What to KEEP vs. What to EVOLVE in Your Rebrand
06:30 Website & Substack Evolution: A Visual Walkthrough
11:50 The Birth of "The Business Within": Merging Passions
12:50 My Rebranding Process: New Website, Consolidating Newsletters
15:27 How to Start YOUR Midlife Rebrand: Actionable Steps
15:30 1. Audit Your Presence (What feels aligned/not?)
16:00 2. Define Your New Vibe (Core Values / Big Vision Video Ref)
16:46 3. Publish Publicly - Clarity Through Doing!
17:21 4. Let It Be a Process (No Big Reveal Needed)
18:06 Permission to Evolve: Claiming Who You've Always Been
18:46 You Don't Need to Start Over, Just Start AGAIN
19:50 Final Encouragement & Call to Action


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