Brian Cornell, CEO of Target
Автор: Stanford Graduate School of Business
Загружено: 2019-04-26
Просмотров: 9616
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Over the last several years Target has been investing aggressively in technology, new brands, people and its stores, said Target CEO Brian Cornell. The company is looking to bring a blended experience of physical and digital capabilities to their customers, who often shop while engaging with social media and other means. "In most cases the shopping experience starts with a phone in a customer's hand, either in one's home or at a store." In his visit to Systems Leadership on April 18, 2019, Cornell spoke with Lecturer Robert Siegel on the changing retail shopping experience and what Target is doing to remain at the forefront of consumers' minds.
Read more on Medium: https://stanford.io/2L4Lrfq
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