Why CleanHub Is A FOR-PROFIT Organization

Описание: Why is CleanHub a for-profit company and not a nonprofit? It’s a question we get all the time.

In this video, Joel explains the real reasoning behind CleanHub’s business model, the principles behind it, and the practical realities of building a company that aims to clean up plastic waste at global scale.

He walks through:

Why doing good for the planet doesn’t have to mean being a nonprofit

The difference between mission and business model

How CleanHub is funded and why being for-profit allows us to grow faster

The role of investors, and how we protect our mission from the wrong incentives

Why CleanHub is a certified B Corp and what that actually means

Why we built both real-world cleanup projects and a software platform for tracking and auditing impact

How upcoming regulations in Europe and elsewhere make this kind of infrastructure necessary

Why we started an NGO alongside the company to enable blended finance and donations

How we’ve legally locked in safeguards so CleanHub can’t be sold to industries that would misuse the mission (like cement or fossil fuel companies)

This is a transparent look behind the scenes of how CleanHub thinks about impact, capitalism, incentives, growth, and integrity, and why we believe building scalable solutions sometimes requires working with the system, not outside of it.

If you disagree, that’s okay. We’re always open to the discussion.

If you care about impact, sustainability, and how real-world change actually gets financed and built, this one’s for you.