Getting financed to roll out to Whole Foods with Lisa Curtis Founder of Kuli Kuli Foods

Описание: Listen to the full episode on Spotify, Apple Podcast or You Tube.

Spotify: https://open.spotify.com/episode/656c...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

You Tube:    • Ep 50: Staying True in a Trend-Driven Mark...  

What would you do if you discovered a powerful ingredient no one had ever heard of and decided to bring it to U.S. shelves?

In the full episode of Shelf Talks, host Roberta Townes sits down with Lisa Curtis, founder and CEO of Kuli Kuli Foods, the pioneering superfood brand that introduced Moringa to the American market and is now sold in over 11,000 retail stores.

Lisa shares how a life-changing experience in the Peace Corps sparked her idea for Kuli Kuli, how she went from farmers markets to Whole Foods, and what it really took to convince buyers to take a chance on an unknown superfood.

You’ll learn:
🌿 How to turn a mission-driven idea into a scalable retail brand
📊 The grassroots marketing tactics that landed Kuli Kuli on shelves
🔥 How Lisa navigated supply chain challenges — including losing her entire crop before a national launch
💡 Why purpose and persistence matter more than trends

If you’re a founder with a bold idea, this conversation will inspire you to think bigger, move faster, and believe that your story belongs on the shelf too.

How to find Kuli Kuli:

Website: https://www.kulikulifoods.com/

Instagram:   / kulikulifoods  
Subscribe on You Tube, or Spotify & Apple Podcast:
Spotify: https://open.spotify.com/episode/656c...

Apple Podcast: https://open.spotify.com/show/7iNWnlq...

👀 FOLLOW Shelf Talks:
Instagram:   / shelftalkspodcast  
LinkedIn:   / shelf-talks-podcast  

📘 Want to launch your product in retail stores?
Grab the book “Shelf Talk” by Roberta Townes — your step-by-step retail guide!
https://www.amazon.com/Shelf-Talk-Lau...

Love what you hear on Shelf Talks? You can now support the podcast and help us share more founder stories and retail insights by visiting our listener support page. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨
https://www.buzzsprout.com/2411532/su...

#retailbusiness #retailstrategy #indiebrand #founderstory