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Aligning for Advantage' by Professor Thomas C. Lawton
Автор: OUresearch on YouTube
Загружено: 2014-02-24
Просмотров: 631
Описание:
Professor Thomas C. Lawson, Professor of Strategy and International Management at The Open University Business School, highlights the key contributions of his latest book. In Aligning for Advantage, Professor Lawton and the co-authors argue that to successfully deliver a company's overarching purpose and intent, competitive strategy needs to be synchronized with strategies for political and regulatory activism and social and environmental engagement.
Research at The Open University http://www.open.ac.uk/research
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