Communicating in an Age of Disruption | Businesses on the Ballot

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In an increasingly hyper-political environment, businesses are no longer just industry players—they are on the ballot. Patrick Kalie (Quorum) joins Nick DeSarno and Mark Keida (Narrative Strategies) to reveal findings from the annual Nexus survey, exploring how cost-of-living anxieties, technological disruption, and populist surges are changing the rules of public affairs.

This webinar provides actionable data on why elected officials are name-checking specific corporations and how teams can build a durable narrative that resonates across the political spectrum.

🕒 Key Moments & Findings:

05:30 - Businesses on the Ballot: Why 60% of voters recall political leaders publicly criticizing specific companies in the last month.

10:45 - The Affordability Crisis: Cost of living is the top issue facing the country, far outpacing other concerns.

14:20 - The AI Trust Gap: Only 40% of Americans trust the AI industry to do the right thing, despite high weekly usage.

20:15 - Redefining Capitalism: Exploring "New Capitalism"—the balance of profit with commitments to workers and communities.

28:40 - The "80% Rule" for Comms: Why the public expects you to talk about quality goods and fair treatment of workers, not shareholder returns.

35:10 - Industry Drill-downs: Specific messaging insights for AI, Financial Services, Energy, and Health Care.

45:00 - Recommendations: Leading with your people and creating a "Team America" message.

💡 Core Takeaways:

Acknowledge and Explain: Only 9% of the public wants a criticized company to stay quiet. The most effective response is acknowledging the criticism and explaining your side with a measured, credible tone.

Worker-Centric Messaging: As AI reshapes the economy, the winning narrative isn't about "transformation"—it's about how technology empowers workers and protects jobs.

Boring is Reassuring: In sectors like Financial Services, stability and risk protection beat "innovation" and "volatility" messaging.

Durable Narratives: Does your story make sense in 10 or 20 years, regardless of which way the political winds blow?