How to Scale a Global Employee Advocacy Program | Holly Kerr of AtkinsRéalis

Описание: Global employee advocacy is when a company activates employees across multiple countries to share content and tell stories that align with a shared global brand narrative. Instead of relying on a single corporate voice, it empowers people across regions to represent the brand in ways that feel locally relevant and culturally authentic. The benefit? You scale reach, trust, and employer brand visibility across markets at the same time, accelerating growth, recruitment, and credibility through real employee voices rather than corporate messaging alone.

Want to know how your employee advocacy strategy really stacks up?
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In this episode, Lewis Gray and Elliot Elsley are joined by Holly Kerr, Global Social Media Lead at AtkinsRéalis, to discuss the transition from campaign-led social media to a unified centralized employee advocacy strategy. Holly shares her journey of managing 500 advocates within a 40,000-person global workforce and her roadmap for expansion in 2026.

Key Takeaways:

Moving away from “ebbs and flows” of campaigns to a stable, central content location to maintain employee sharing habits.

Understanding regional barriers and providing localized content to help onboard employees and build posting habits.

Using internal competition and gamification to encourage executives to model social behavior.

Leveraging AI for data analysis and ideation rather than just generating “content slop”.

Resources:

Book a call to discover how employee advocacy can benefit your team: https://dsmn8.org/4ankwFn
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Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies → https://dsmn8.org/4ct4ET2

​Download the World’s Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program: https://dsmn8.org/4s0UEoN

Mentions:
Holly Kerr -   / holly-c-kerr  
AtkinsRéalis - https://www.atkinsrealis.com/
DSMN8 - https://dsmn8.com/

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Timestamps:

00:00- Introduction to Holly Kerr and AtkinsRéalis
04:12 - Moving from campaign-led social to long-term advocacy
13:10- Navigating cultural differences: UK vs. US vs. Asia
17:59 - The role of leadership in driving social culture
22:24- Gamifying social for competitive senior leaders
28:50- Using AI for content curation and data patterns