The Making of ICE Make The Connection

Описание: Lights. Camera. Action! 🎥 Watch the making of #ICEMakeTheConnection

Josh King, Chief Communications Officer at ICE, takes us behind the scenes of ICE’s first major advertising campaign. In a never seen before conversation, Josh, ICE Founder Jeff Sprecher, and ICE CMO Stephanie Dobbs Brown sit down to reveal the inspiration and complete story behind making the connection between people and opportunity.

Join the team as they go from an Atlanta based startup to a conference room in New York to the high seas and all the places in between. The north star of the voyage, a 60 second spot that captures how an idea to modernize energy trading led to a global powerhouse of markets, data, and technology.

“If you don't define yourself, you open yourself up to somebody else defining you.”- Jeff Sprecher