Why on Earth do Netflix Care About Sport So Much?
Автор: The Long Play
Загружено: 2026-02-01
Просмотров: 25745
Описание:
Why has Netflix suddenly started spending billions on live sport, despite never really being a sports broadcaster?
In this video, I break down the commercial logic behind Netflix’s push into boxing, NFL Christmas Day games, WWE, and global sports events. We explore how sport fits into Netflix’s growth problem, how it drives new subscribers and advertising revenue, why Netflix is running an event strategy rather than a traditional sports strategy, and which rights Netflix is most likely to target next.
If you’re interested in the business of sport, media, and streaming economics subscribe to the Substack for more: https://thelongplay.substack.com/
If you’re interested in the business of sport, media, and streaming economics, this is for you.
0:00 - Netflix Constantly Need Subscribers
2:02 - They've spent How much?
5:13 - There's a theme here
6:34 - Is it working?
11:47 - Which Rights Will they Buy Next?
15:27 - WBD Acquisition
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